Product management is always changing, with new methods and tools helping businesses stay ahead. To succeed, product managers need to constantly improve and adapt. In this blog post, we’ll explore three advanced product management strategies: Outcome-Driven Innovation (ODI), Lean Portfolio Management (LPM), and Continuous Product Discovery. These strategies can help your products and teams reach new levels of success.
1. Outcome-Driven Innovation (ODI)
Outcome-Driven Innovation (ODI) focuses on understanding and achieving the outcomes that customers care about most. Created by Tony Ulwick, ODI helps teams create breakthrough products by deeply understanding customer needs. Here’s how to use ODI in your work:
Understanding Jobs-to-be-Done (JTBD)
The key to ODI is the Jobs-to-be-Done (JTBD) theory. This theory suggests that customers hire products to achieve specific goals or “jobs.” By understanding these jobs, you can find unmet needs and opportunities for innovation.
Example: Imagine you’re a product manager for a coffee maker. Instead of just thinking about making coffee, consider why customers want coffee. They might need a quick energy boost, enjoy a relaxing morning ritual, or want to impress guests…
